Project Red Ribbon was launched Wednesday at Surrey City Hall to remind people of the damage drunk driving does and to remember those who've been killed or injured.
City officials as well as Surrey Mounties, firefighters, representatives of Mothers Against Drunk Driving and other emergency first responders in the region participated in the ceremony. Project Red Ribbon is a signature campaign of MADD and will run until Jan. 7.
It encourages people to attach a red ribbon to their vehicle, key chain, purse, briefcase or backpack to show their commitment to "safe and sober driving."
"The red ribbon is a tribute to honour those killed or injured in impaired driving crashes, and is a visual reminder of the destructive and often deadly consequences of driving while impaired," Surrey Mayor Dianne Watts stated in a press release. "The numbers show many people are still choosing to take a chance by driving under the influence, and we're asking people to make a conscious decision to drive sober during the holiday season and throughout the year." firstname.lastname@example.org